Seventh Generation
Brand Identity and Packaging
For this project, it was my objective to reposition Seventh Generation’s identity towards a
specific character. The character I repositioned the brand towards is a young wife who
lives in the city but also enjoys the outdoors.
With these designs I tried to convey natural beauty as well as modern elegance and simplicity.
Brand Identity and Packaging
For this project, it was my objective to reposition Seventh Generation’s identity towards a
specific character. The character I repositioned the brand towards is a young wife who
lives in the city but also enjoys the outdoors.
With these designs I tried to convey natural beauty as well as modern elegance and simplicity.